(Warning: weird, geeky search marketing stuff contained in this post. If you’re looking for lighter fare, try this.)
Last week at SMX Advanced, Matt Cutts of the Google webspam team announced that Google was no longer honoring nofollows as a way of sculpting PageRank. In fact, as he clarified today, Google had made the change to the algorithm about a year ago! Needless to say, SEO’s are a little freaked, as with any major change to the Google secret sauce.
In related news, the consensus on the canonical tag seems to be that it’s not really ready for primetime. Most people are suggesting 301′s, anchors, and other methods for preventing duplicate content issues.
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